CHORD

A loose acronym for a "Collaboration to Reduce Hypertension," CHORD was a grant-funded project led by researchers at the University of Pennsylvania School of Medicine. It tested whether an interactive, computerized intervention could be effective in controlling hypertension-related issues.

I was invited partway through the project to produce visuals for the intervention, which had already been planned by researchers and partially coded by the project's programmer. I produced the general visual design, a number of original illustrations, a logo, and – in collarboation with the coder – some basic animation. Our major concerns included producing imagery that would be simple and recognizable to users with potential visual impairment, a range of educational backgrounds, and relatively low computer literacy. This led to a very simplified design to guide users through the linear progression planned by the researchers.